Thursday, January 8, 2009

AFA Takes On Pepsi

Pepsi upsets the American Family Association (AFA). The saga begins with Pepsi donating $500,000 to Parents, Families and Friends of Lesbians and Gays. AFA counters with the following letter:
Recently we noticed that PepsiCo gave a $500,000 donation to Parents, Families and Friends of Lesbians and Gays. We were indeed surprised by PepsiCo’s support of the homosexual group. It would appear to us that PepsiCo would not involve itself in a political and culture war, especially supporting an organization seeking to redefine marriage and family.

We ask PepsiCo to remain neutral in this culture war, neither supporting nor opposing the homosexual agenda.

We would like to discuss this matter with PepsiCo. Would you have a representative of PepsiCo contact us?

Pepsi then put the AFA in their place with their response:

I’m responding to your letter to our Chairman. In 2008, the PepsiCo Foundation awarded a grant to Parents, Families and Friends of Lesbians and Gays to support a national program specifically designed for workplace environments.

The initiative seeks to promote further understanding and equality in the places where people spend much of their time at work.

Among the values promoted by the PepsiCo Foundation is ensuring a work environment that is respectful and where associates are valued for their contributions. I hope this helps clarify this grant by the PepsiCo Foundation.

Now the AFA is asking their sheep herds to boycott Pepsi as well as call Pepsi to inform them of their decision. I sure hope that Pepsi is just having them leave a message so they don't have to really listen to the hoards of religious anti-gay nuts.

We all know that the AFA really doesn't want Pepsi to remain neutral in this cultural war that they are constantly fueling, but if they said that then their true bigot stripes would show. I also like how the AFA called this a "condescending letter" nothing that Pepsi said was condescending they just supported their position and stood up the the AFA.
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It is hypocrisy plain and simple. Corporations often donate for reasons that are not totally altruistic but who can blame them. I support gay marriage (like any reasonable, rational person would) but I don't think I should support PepsiCo more solely because of their support for the Parents, Families and Friends of Lesbians and Gays no more than I think someone who doesn't support gay marriage should boycott them. What PepsiCo does, it does for its own reasons, reasons that don't concern me, but are sure to benefit PepsiCo, the AFA's boycott notwithstanding.
1 reply · active 844 weeks ago
I didn't say that you should support or boycott them based on this. I certainly am not changing my preferences and buying habits because of this news. I just find it humorous that the AFA and its followers get their panties in a bunch every time a company does something like this. It is almost as if they are surprised that not everyone shuns the gay community.
Yeah, I didn't mean to imply otherwise. It is the AFA that seems to think buying habits should change based on corporate policies that may or may not have anything to do with a particular ideology.
3 replies · active 844 weeks ago
Quite so. But doesn't this obligate us to postively support Pepsi in order to redress the balance? Additionally, at least theoretically, the AFA are causing damage to a company which might lead other companies to avoid such initiatives in the future.
I don't think so. I guess it is just a matter of opinion. I think their motives are their own and you would probably be mistaken if you think they share your ideals. They may just turn around and next week donate money to the league of atheist haters international (I made that one up) and then what would you do?
I'm sure Pepsi's motives are commercial. Being nice to the GLBT community presumably fits some statistical analysis of focus group results and target demographics for them.

But I'm not sure how Pepsi's motives have anything to do with what I proposed. My proposal of support for Pepsi is based on my view of the philosophy behind the AFA's actions in relationship to boycotting and bigotry, not on whether Pepsi is being wronged. They're big enough to look after themselves.
Another reason to indulge in my secret pleasure...a cold pepsi. Campbell's recently stood up to these fools as well over an ad portraying a gay family in the Advocate. I'm thrilled to see these corporations standing their ground.

I'm a new reader, BTW, and a godless woman! Love your blog!

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